THE VINTAGE ROOM

TEXT / TEL 0212288339

Aranui Road, Mapua, Tasman, New Zealand.

©2018 by The Vintage Room.

 

 

PRODUCT DESCRIPTION :

 

Fantastic and rare this original vintage advertising poster for Bovril dates from the late 1920's /1930's.

It is now handsomely displayed and mounted in a professionally made frame by 'Art in Box' framers of Tasman using premium anti reflective and UV resistant glass and acid free backing board used by museums from around the world. Your investment artwork will be protected for years to come.

Display in the kitchen or dining room for you and your guests to admire with nostalgia abound.

 

 

FRAMED SIZE : 755MM High x 770mm Wide x 35mm Deep

 

POSTER CONDITION : Excellent for age, originally folded, showing good colour.

 

 

Some light reading whilst enjoying your Bovril refreshment.

 

Bovril was invented by a Scotsman, John Lawson Johnston, after he won a contract to supply one million cans of beef to the French army in the 1870s.

The problem was, Britain didn’t have enough meat so Johnston developed the product from beef extract (then known as Johnston's Fluid Beef).

But by 1888 over 3,000 pubs and grocers were serving it!

It came to Burton upon Trent in East Staffordshire (where Marmite is also made!) when production was moved from London in 1968.

It is made as one of Unilever’s food brands, who also have Birds Eye, Marmite and Wall’s on board.

Football fans

Bovril is closely associated with football fans. On the terraces of every football stadium up and down the country, Bovril eases the chill of a winter's afternoon and sometimes the pain of conceding a goal!

Many will also remember that as well as a hot drink (after all, it's what the good old Thermos flask was invented for), the stuff was also for used to make soup and as a spread for toast!

In 2004, the manufacturers acted to stop its long term decline when the 40% beef stock was replaced with savoury yeast mix to make it suitable for veggies.

International appeal

The drink has international appeal too! Fans of the brand come from as far as Canada and America where people who can’t get hold of it apparently search for a substitute for their favourite taste.

At the moment it’s actually quite popular in Asia too but that doesn’t do much to promote a Staffordshire brand.

Next time you’re out doing the shopping, why not pop a bit of Bovril in the trolley and remember why everyone used to love it.

Maybe someday it will become as much a part of Staffordshire as oatcakes and pottery!

Bovril - did you know?

1. Bovril is stirred into porridge and coffee in Malaysia.
2. The name Bovril comes from a name found in a book by the inventor.
3. In 1909 the first Bovril electric advertising sign was erected in London's Piccadilly Circus.
4. A stand at Rangers Football Club was once renamed the Bovril Stand because of the large and distinctive advertisement displayed on its roof.
 

 

Original Framed Bovril Advertising Poster

$695.00Price
  • Please note that the price shown excludes postage and NZ gst tax calculated at 15% of the total. These are shown during the checkout process. Thank you.